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A strategic analysis of Scandinavian airlines (SAS)

GRIN Verlag,
E-Book ( PDF ohne Kopierschutz )
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Kurzbeschreibung

Research paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 74%, University of Greenwich (Business), course: Strategic Management, language: English, abstract: Scandinavian airlines, SAS, was founded as a consortium of the national airlines of Denmark, Sweden and Norway in 1946, to.

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Titel: A strategic analysis of Scandinavian airlines (SAS)
Autoren/Herausgeber: Johannes Walder
Ausgabe: 1., Auflage

ISBN/EAN: 9783656404811

Seitenzahl: 10
Produktform: E-Book
Sprache: Englisch

Research paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 74%, University of Greenwich (Business), course: Strategic Management, language: English, abstract: Scandinavian airlines, SAS, was founded as a consortium of the national airlines of Denmark, Sweden and Norway in 1946, to operate international flights. SAS has been the first airline to fly a route from Copenhagen over the arctic pole to Tokyo in Japan (www.staralliance.com). However, in 1981 the company have had two years of losses in a row after a long period of positive net profits (Ghoshal, 1988). This essay will examine the change of strategy causing a turnaround that made them profitable again.

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