Suche ›

Advances in Advertising Research (Vol. III)

Current Insights and Future Trends

112,34 € Lieferbar in 5-7 Tagen
Dieses Produkt ist auch verfügbar als:


Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.


Titel: Advances in Advertising Research (Vol. III)
Autoren/Herausgeber: Tobias Langner, Shintaro Okazaki, Martin Eisend (Hrsg.)
Aus der Reihe: European Advertising Academy
Ausgabe: 2012

ISBN/EAN: 9783834942906

Seitenzahl: 436
Format: 21 x 14,8 cm
Produktform: Hardcover/Gebunden
Gewicht: 709 g
Sprache: Englisch

Martin Eisend is Professor of International Marketing at the European University Viadrina, Frankfurt (Oder), Germany. Tobias Langner is Professor of Marketing at the Schumpeter School of Business and Economics, Bergische University Wuppertal, Germany.Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain. - Newsletter
Möchten Sie sich für den Newsletter anmelden?

Bitte geben Sie eine gültige E-Mail-Adresse ein.
Lieber nicht