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Advertising Age Encyclopedia of Advertising

Taylor and Francis,
E-Book ( EPUB mit Adobe DRM )
In Ihrem Land nicht verfügbar

Kurzbeschreibung

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "e;Advertising Age"e; Encyclopedia of Advertising website.Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

Details

Titel: Advertising Age Encyclopedia of Advertising
Autoren/Herausgeber: John McDonough, Karen Egolf

ISBN/EAN: 9781135949136

Seitenzahl: 2.000
Produktform: E-Book
Sprache: Englisch

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