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Auditing Social Media

A Governance and Risk Guide

Wiley, J,
E-Book ( PDF mit Adobe DRM )
In Ihrem Land nicht verfügbar


Practical, big-picture guidance toward a mastery of social mediabenefits and the risks to avoid
Packed with useful web links, popular social media tools,platforms, and monitoring tools, Auditing Social Media showsyou how to leverage the power of social media for instant businessbenefits while assessing the risks involved. Your organization seesthe value in social media and wants to reach new markets, yet thereare risks and compliance issues that must be considered.Auditing Social Media equips you to successfully partnerwith your business in achieving its social media goals and track itthrough strong metrics.
* Shows how to ensure your business has adequate metrics in placeto capitalize on social media while protecting itself fromexcessive risk
* Reveals how to ensure your social media strategy is alignedwith your business's goals
* Explores the risk and compliance issues every business mustconsider when using social media
* Includes a sample audit program
Auditing Social Media is the one-stop resource you'llkeep by your side to clear away the confusing clutter surroundingsocial media.


Titel: Auditing Social Media
Autoren/Herausgeber: Peter R. Scott, J. Mike Jacka
Ausgabe: 1. Auflage

ISBN/EAN: 9781118063699

Seitenzahl: 208
Produktform: E-Book
Sprache: Englisch

Peter R. Scott, APR, is a senior-level social media andpublic relations strategist, working with some of the world'slargest and most respected brands and agencies. For more thanfifteen years, Peter has led numerous communications, marketing,and interactive media, including serving as the director ofmarketing and web operations for The Institute of InternalAuditors.
J. Mike Jacka, CIA, CPCU, CLU, CPA, has worked ininternal audit since 1983. He has been involved in all aspects ofthe profession, including development of fraud protocols andprocedures, development of a training curriculum and materials fora 200-person audit shop, design of continuous audit techniques usedto streamline field audit processes, and management of a thirtyperson department. He is coauthor of the book Business ProcessMapping: Improving Customer Satisfaction, published by Wiley.

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