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BMW - Overview of Corporate Communication, Corporate Identity, Corporate Image and CSR

GRIN Verlag,
E-Book ( PDF ohne Kopierschutz )
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Kurzbeschreibung

Scientific Essay from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Griffith University, language: English, abstract: This assignment deals with corporate communication, corporate identity, corporate image, and corporate social responsibility. The assignment.

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Titel: BMW - Overview of Corporate Communication, Corporate Identity, Corporate Image and CSR
Autoren/Herausgeber: Michael Kofler
Ausgabe: 1., Auflage

ISBN/EAN: 9783640685158

Seitenzahl: 8
Produktform: E-Book
Sprache: Englisch

Scientific Essay from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Griffith University, language: English, abstract: This assignment deals with corporate communication, corporate identity, corporate image, and corporate social responsibility. The assignment provides a lot of theory but also analyses the corporate communication, identity, image and CSR of BMW.

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