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Ben & Jerry's: The Inside Scoop

How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

E-Book ( EPUB mit Adobe DRM )
In Ihrem Land nicht verfügbar

Kurzbeschreibung

"e;Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."e;--New York Times Book Review.A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.

Details

Titel: Ben & Jerry's: The Inside Scoop
Autoren/Herausgeber: Fred Lager

ISBN/EAN: 9780307780645

Seitenzahl: 276
Produktform: E-Book
Sprache: Englisch

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