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Beyond the Babble

Leadership Communication that Drives Results

Wiley, J,
E-Book ( PDF mit Adobe DRM )
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Kurzbeschreibung

Discover how to connect with and inspire employees throughout an organization.
Improve your leadership skills -- even if you aren't a "natural" communicator -- with a specific communication strategy that anyone can use. Authors Matha and Boehm present research showing that all managers can improve performance by using the principles outlined in Beyond the Babble. They explore why communication is crucial, how and when to do it, how to embed it in an organization's culture, and how to measure results. They also show how internal communications professionals can improve an organization's communication to the outside world.

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Autor

Titel: Beyond the Babble
Autoren/Herausgeber: Bob Matha, Macy Boehm
Weitere Mitwirkende: Marcia Silverman
Ausgabe: 1. Auflage

ISBN/EAN: 9780470294079

Seitenzahl: 220
Produktform: E-Book
Sprache: Englisch

Bob Matha and Macy Boehm are principals and cofounders of Basics 3, a leadership communications and employee engagement firm headquartered in Chicago, and they also provide counsel to clients of Ogilvy Public Relations Worldwide. Matha and Boehm have applied fifteen years of experience to develop the philosophy, processes, and techniques outlined in Beyond the Babble, and they have been featured speakers at the Arthur Page Society and the Advanced Learning Institute. In addition, Matha serves on DePaul University's College of Communication Dean's Advisory Council.

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