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Brand From the Inside

Eight Essentials to Emotionally Connect Your Employees to Your Business

Wiley, J,
E-Book ( PDF mit Adobe DRM )
In Ihrem Land nicht verfügbar


In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business--ensuring consistent authenticity, substance, and voice throughout the business--any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.


Titel: Brand From the Inside
Autoren/Herausgeber: Libby Sartain, Mark Schumann
Ausgabe: 1. Auflage

ISBN/EAN: 9780787985233

Seitenzahl: 250
Produktform: E-Book
Sprache: Englisch

Libby Sartain, senior vice president of human resources andchief people Yahoo, is responsible for leading Yahoo! Inc.'s globalhuman resources efforts and for managing and developing the humanresources team, focusing on attracting, retaining, and developingYahoo!'s employees.
Mark Schumann, ABC, is the former global communicationpractice leader for the consulting firm Towers Perrin. For morethan twenty-five years, Schumann has counseled leaders of majorbusinesses around the world on how to engage employees duringchallenging situations of defining change. - Newsletter
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