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Brand Manners

Wiley, J,
Buch
17,90 € Lieferbar in 2-3 Tagen

Kurzbeschreibung

How often has a company's handling of a customer's telephone call turned out to be a turn-off? How often has a customer query in the retail environment turned into a relationship-killer, rather than a loyalty-builder? No matter how good the work behind brand positioning and communication, a reputation can be ruined by one poor interaction with a customer. The challenge for any brand-focused company is to ensure that the whole organisation actually 'lives' the brand. New in paperback, Brand Manners is the runaway bestseller that demonstrates why a company needs, and how it can create, a branded service culture that consistently exceeds customer expectations. Drawing on a host of major case studies, Hamish Pringle and William Gordon show how any company can align its internal and external brand values to build a 'self-confident' organisation.

Details
Schlagworte

Titel: Brand Manners
Autoren/Herausgeber: Hamish Pringle
Ausgabe: 1. Auflage

ISBN/EAN: 9780470856109

Seitenzahl: 336
Format: 22,8 x 14,1 cm
Produktform: Taschenbuch/Softcover
Gewicht: 510 g
Sprache: Englisch

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