Titel: Brand Stretch
Autoren/Herausgeber: Dave Taylor
Ausgabe: 1. Auflage
David Taylor is Founder and Managing Partner of thebrandgym, a consultancy helping teams develop action-orientedbrand strategies. He has worked with many highly acclaimed andwell-respected companies such as Unilever, SAB Miller, Danone,Cadburys and Blockbuster to help them boost brand and businessperformance. He was recently named by the CIM as one of the 50leading marketing thinkers of today.
He began his career in brand management with Procter & Gambleand Sara Lee before completing an MBA at INSEAD, France. He thenstarted and successfully grew the Paris office of Added Value,Europe's leading marketing consultancy.
His first book, 'the brandgym: A practical workout for boostingbrand and business' was published in 2002 and quicklybecame Amazon UK's best selling branding title. He has alsowritten many articles for Marketing, Brand Strategy, MarketingBusiness and Market Leader, and is a regular speaker at brandingconferences.