Titel: Breakthrough Zone
Autoren/Herausgeber: Roy Langmaid, Mac Andrews
Ausgabe: 1. Auflage
Roy and Mac have worked together transforming brands and businessesfor 8 years. Their work with big brands spans the globe from AMP inAustralia, Singapore Airlines, Holiday Inn EMEA, Saudi ArabianAirlines and VISA in San Francisco to Unilever throughout Europe aswell as a list of British companies that includes B.A., Granada,Carphone Warehouse, BT and BUPA. Those experiences formed the basisfor this book.
Mac, co-founder of the Institute for Creativity, UK, is a highlyexperienced specialist in creativity, insight and learning andtheir applications inside businesses large and small. He nowoperates with The Brand Works Ltd using customer insight to growand develop brands, their products, services and cultures ? he canbe contacted by email at email@example.com
Roy is the originator of the Breakthrough method. He works forPromise, a consultancy based in London and New York, whichspecialises in helping organisations to keep their customers at thecentre of their thinking. He may be contacted firstname.lastname@example.org