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Confessions of an Event Planner

Case Studies from the Real World of Events--How to Handle the Unexpected and How to Be a Master of Discretion

Wiley, J,
E-Book ( EPUB mit Adobe DRM )
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For anyone planning events--student, novice, or experiencedprofessional--Confessions of an Event Planner is an"apprenticeship in a book." This insider's guidetakes you on a narrative journey, following a fictional eventplanning company that stages various types of events around theworld for many different clients.
While other books, college courses, and training programs giveyou the theory and how-to of the profession, Confessions of anEvent Planner reveals the real world of event planning and whatcan happen--usually the unexpected--on an event programwhen actual participants are added to the event planning design andexecution mix. In a climate of media scrutiny and corporatescandals, event planners must be masters of discretion, knowing howto avoid and deal with everything from sexual romps to financialshenanigans, to chainsaw wielding salesmen dead set on"re-landscaping" the grounds of the resortthey're staying at. From an event planner who's seen itall and knows how to deal with it all, comes practical first-handadvice delivered in an entertaining and accessible format.
Each chapter is set in a unique location, with a cast ofcharacters, and a host of challenges and problems toovercome--from the boardroom to the resort guest bedrooms.Readers learn what they can come up against, how to problem solvecreatively on the fly, get ideas for staging spectacular events,and see the principles of event planning in action. The scenario ineach chapter is introduced by an outline of what will be covered inthe chapter, and each chapter concludes with a series of reviewquestions to explore key issues and stimulate reflection ordiscussion for individuals or groups. Ideal as a companion to JudyAllen's six other event planning books, as a textbook inevent planning courses, or as a professional training toolConfessions of an Event Planner prepares planners for whatthey can expect once they start working in the world of corporateand social event planning, and will help decision-makers setcompany policies, procedures and protocol andpromote discussion about codes of conduct in the office andoffsite.


Titel: Confessions of an Event Planner
Autoren/Herausgeber: Judy Allen

ISBN/EAN: 9780470736890

Seitenzahl: 288
Produktform: E-Book
Sprache: Englisch

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