The collected wisdom of some of the world's most influentialenvironmental movers and shakers is brought together in this onebook. The chosen gurus consists both of "thinkers"- those who have set the agenda, and of "doers"- those business people who made the green cause theirmission long before it became so prominent.
The book covers a broad range of environmental issues as theyapply to business, including the economic viability of choosinggreen routes. Interviewees include energy guru Amory Lovins, formerFriends of the Earth Vice Chair Tony Juniper, diplomat Sir CrispinTickell and business leader Ray Anderson, among others. The cuttingedge thinking of the book's contributors provides businesseswith the information they need when considering how to change in agreen direction. The end result is an illuminating insight intoboth general views on sustainability as well as good and badbusiness decisions made in the search for sustainability.
The full list of green gurus include:
Ray Anderson, founder and chairman of Interface Inc, oneof TIME Magazine's 'Heroes of theEnvironment'
James Cameron, founder of Executive Director andVice-Chairman of Climate Change Capital (CCC)
Paul Dickinson, CEO of the Carbon Disclosure Project
John Elkington, founding partner and director of Volans,co-founder of SustainAbility, world authority of sustainabledevelopment, author of The Green Consumer Guide
John Grant, author of The Green MarketingManifesto, frequent conference speaker and prolific blogger
Denis Hayes, President and CEO of The Bullitt Foundation,Chair of the International Earth Day Network
Gary Hirshberg, President and Chief Executive Officer ofStonyfield Farm, the world's largest producer of organic yogurt
Tony Juniper, former Executive Director of Friends of theEarth (FoE), environmental campaigner, author and commentator
Professor Sir David King, Director of the Smith School ofEnterprise and the Environment at the University of Oxford
Amory B. Lovins, environmentalist, Chairman and ChiefScientist of Rocky Mountain Institute
Professor Wangari Maathai, environmental and politicalactivist, Nobel Peace Prize Winner
Ricardo Navarro, founder and director of the SalvadoranCentre for Appropriate Technology (CESTA), winner of theprestigious Goldman prize
Dr Vandana Shiva, physicist, environmental activist andauthor
Jeffrey Swartz, CEO of Timberland Worldwide
Sir Crispin Tickell, diplomat, academic,environmentalist, author