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Cross-Cultural Conference 2012

Proceedings

Shaker,
Buch
35,80 € Preisreferenz Lieferbar in 2-3 Tagen

Kurzbeschreibung

The triangle of Intercultural Management, B2B-Marketing and Sales Management generates a fascinating combination of challenges as a result of the globalization process. As globalization also happens in a social framework, we have added aspects of intercultural social work as a session.
The study program Global Sales and Marketing and the Platform for Intercultural Competencies have formed a partner network of universities and researchers to perform research activities which address these topics.
As a result of these activities, the scientific insights gained and transformation examples are presented in a one-day conference with the following sessions:
- Session A: Intercultural Management and International HRM
- Session B: B2B-Marketing and Sales Management
- Session C: Intercultural Social Work

Details
Schlagworte

Titel: Cross-Cultural Conference 2012
Autoren/Herausgeber: Robert Füreder, Hannes Hofstadler, Thomas Holzmann, Christian Stadlmann, Dagmar Strohmeier, Margarethe Überwimmer, Sophie Wiesinger, Andreas Zehetner (Hrsg.)
Ausgabe: 1., Aufl.

ISBN/EAN: 9783844009880

Seitenzahl: 156
Format: 24 x 17 cm
Produktform: Buch
Gewicht: 231 g
Sprache: Englisch

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