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Design Management

Managing Design Strategy, Process and Implementation

E-Book ( EPUB mit Adobe DRM )
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Design management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. Opening with a contextual overview of the subject, Design Management then explores the stages involved in the application of design to business. Each topic is accompanied by key questions that get the reader to think about the issues raised, and professional case studies and interviews demonstrate the knowledge and practices described. Areas of key practical skills are outlined in order to bridge the gap between creativity management and academic theory, and professional practice.


Titel: Design Management
Autoren/Herausgeber: Kathryn Best

ISBN/EAN: 9781474260374

Seitenzahl: 216
Produktform: E-Book
Sprache: Englisch - Newsletter
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