Suche ›

Developing International Strategies

Springer Berlin,
74,89 € Lieferbar in 5-7 Tagen
Dieses Produkt ist auch verfügbar als:


This book helps medium-sized companies adapt to the challenges and take advantage of the opportunities of the growing international business climate. The authors offer practical, usable advice on production, sourcing and strategic planning.


Titel: Developing International Strategies
Autoren/Herausgeber: Rudolf Grünig, Dirk Morschett
Ausgabe: 2nd ed. 2017

ISBN/EAN: 9783662531228

Seitenzahl: 218
Format: 23,5 x 15,5 cm
Produktform: Hardcover/Gebunden
Gewicht: 520 g
Sprache: Englisch

Prof. Dr. Rudolf Grünig is Professor of Business Administration at the University of Fribourg and Lecturer in Strategic Management in various postgraduate programs in Switzerland and abroad. He is also member of the Board or strategy consultant for different Swiss companies.Prof. Dr. Dirk Morschett holds the Chair for International Management – Liebherr/Richemont Endowed Chair at the University of Fribourg, Switzerland. He also teaches in various postgraduate programs in Switzerland and abroad.

This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge. The book addresses this, putting forward suggestions that allow large and medium-sized companies to profit from internationalization.
After a comprehensive introduction to internationalization and strategic planning, the authors make clear recommendations, suggesting detailed processes for developing international strategies. The book distinguishes between going global for new markets and internationalizing production and sourcing. For both, the book proposes procedures for performing meaningful strategic analyses and for developing successful international strategies. Lastly, it highlights the challenges faced by international companies and discusses useful decision processes.
The book offers valuable insights for company executives, participants in Executive MBA programs, and master’s students. - Newsletter
Möchten Sie sich für den Newsletter anmelden?

Bitte geben Sie eine gültige E-Mail-Adresse ein.
Lieber nicht