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Digital Creativity

Individuals, Groups, and Organizations

Springer New York,
123,04 € Lieferbar in 2-3 Tagen
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Responding to a pressing need for analysis of digital technology’s impact on human creativity, this is the first volume to explore the topic in such detail, combining the work of prominent researchers and covering the three key loci of the creative process.


Titel: Digital Creativity
Autoren/Herausgeber: Kun Chang Lee (Hrsg.)
Aus der Reihe: Integrated Series in Information Systems
Ausgabe: 2013

ISBN/EAN: 9781489990457

Seitenzahl: 154
Format: 23,5 x 15,5 cm
Produktform: Taschenbuch/Softcover
Gewicht: 267 g
Sprache: Englisch

As the use of digital technology has grown, so necessarily has the body of research into its effects at the personal, group and organizational levels, but there is no one book that looks at how digital technology has specifically influenced creativity.  Digital Creativity: Individuals, Groups, and Organizations discusses all spectrums of influence that digital technologies have on creativity from the individual, team, and organization level.This book offers a new kind of creativity model encompassing all three levels of creativity.  It combines each level into a unified creativity framework in which organizations regardlessof their industry types could benefit in reengineering their business processes as well as strategies. For this purpose, the book considers various factors that would affect creativity- individuals' digital efficacy, heterogeneity among members (i.e., age, gender,races, tenure, education, and culture, etc), CMC (Computer-Mediated Communication), task complexity, exploitation, exploration, culture, organizational learning capability, andknowledge networks among members. This book introduces a theorized and systematic glimpse into the exciting realm of digital creativity.  It is organized with contents starting from individuals to teams and ultimately to organizations, each with various techniques and cases. Each chapter shows how individuals, teams, and organizations can become more creative through use of digital technologies.

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