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Donor-Centered Planned Gift Marketing

(AFP Fund Development Series)

Wiley, J,
E-Book ( PDF mit Adobe DRM )
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Kurzbeschreibung

A fresh step-by-step guide for identifying your nonprofit'splanned giving prospects and inspiring them to give generously
Donor-Centered Planned Gift Marketing helps nonprofitorganizations move beyond traditional marketing techniques thathave historically yielded only modest results and reveals howputting the focus on the donor can produce the best outcomes forall. Here, nonprofits new to gift planning will learn to marketeffectively from the start while those with established programswill discover ways to enhance their efforts. You will learn aboutvarious donor-centered marketing channels and techniques, as wellas how to generate internal support for an improved planned giftmarketing effort.
* Full of useful and proven tips you can implement for immediateresults
* Offers practical tools including forms and checklists
* Includes a worksheet to help organizations calculate theirplanned giving potential
Sharing the latest research findings, this book shows you how toidentify who your planned giving prospects are. You will learn howto effectively focus on them through meaningful communication thatultimately inspires them to give-and give more.

Details
Schlagworte
Autor

Titel: Donor-Centered Planned Gift Marketing
Autoren/Herausgeber: Michael J. Rosen
Aus der Reihe: The AFP/Wiley Fund Development Series
Ausgabe: 1. Auflage

ISBN/EAN: 9780470915318

Seitenzahl: 256
Produktform: E-Book
Sprache: Englisch

Want to have happier, more trusting donors who will give more often and more generously than ever before? A must-read for every nonprofit development and marketing professional, Donor-Centered Planned Gift Marketing introduces insightful advice for launching or improving a successful, well-rounded planned gift marketing program. Author and fundraising innovator MICHAEL J. ROSEN has drawn a line in the nonprofit sand: put even a few of the ideas in this book to work in your organization and watch your donors give more and your planned giving program grow more.

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