A fresh step-by-step guide for identifying your nonprofit'splanned giving prospects and inspiring them to give generously
Donor-Centered Planned Gift Marketing helps nonprofitorganizations move beyond traditional marketing techniques thathave historically yielded only modest results and reveals howputting the focus on the donor can produce the best outcomes forall. Here, nonprofits new to gift planning will learn to marketeffectively from the start while those with established programswill discover ways to enhance their efforts. You will learn aboutvarious donor-centered marketing channels and techniques, as wellas how to generate internal support for an improved planned giftmarketing effort.
* Full of useful and proven tips you can implement for immediateresults
* Offers practical tools including forms and checklists
* Includes a worksheet to help organizations calculate theirplanned giving potential
Sharing the latest research findings, this book shows you how toidentify who your planned giving prospects are. You will learn howto effectively focus on them through meaningful communication thatultimately inspires them to give-and give more.