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Encodage sémantico-pragmatique des néologismes publicitaires

GRIN Verlag,
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Kurzbeschreibung

Essai Scientifique de l’année 2016 dans le domaine Etudes des langues romanes - Français - Linguistique, cours: French Language, langue: Français, résumé: Most of manufactures bear name. Sometimes, it has nothing to do with the content. For instance, the name Kino will not necessarily remind about a powder soap, unless one has already used it.

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Titel: Encodage sémantico-pragmatique des néologismes publicitaires
Autoren/Herausgeber: Cyril H. Kparou
Ausgabe: 1., Auflage

ISBN/EAN: 9783668156807

Seitenzahl: 11
Produktform: E-Book
Sprache: Französisch

Essai Scientifique de l’année 2016 dans le domaine Etudes des langues romanes - Français - Linguistique, cours: French Language, langue: Français, résumé: Most of manufactures bear name. Sometimes, it has nothing to do with the content. For instance, the name Kino will not necessarily remind about a powder soap, unless one has already used it. Sometimes, a known name can be given to a product, for instance the Orange telecommunications society bears a well-known fruit name. Reference and inference are two linguistic terms used to describe such phenomena dealing with the relationship between a linguistic item and a material object. We name things by associating them with a linguistic form which can be created for that purpose or borrowed from another existing name/thing of which we intend to transfer a certain type of property. This paper explores these two naming processes popularly used to coding products for advertising purpose.
The following paper is written in french / Le texte suiviant est écrit en français.

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