"The book provides vital insights into commercial development forengineering students in a highly practical and applied manner. Overthe past 3 years, application of the book's material hasallowed the students to develop their commercial literacy andambition in the University."
--Steve Orr, Director, Northern Ireland Science ParkCONNECT program which looks to accelerate the growth ofknowledge-based companies in Northern Ireland
Engineering Innovative Products: A Practical Experienceis a pioneering book that will be of key use to seniorundergraduate and graduate engineering students who are beingencouraged to explore innovation and commercialization as part oftheir courses. The book will teach the essential skills ofentrepreneurship and address the fundamental requirements needed toestablish a successful technology company.
As well as providing the crucial background and insightsenabling students to identify a key market, it also offers a highlypractical guide to undertaking genuine product validation andproducing a feasibility study, as well as providing vital insightsinto the challenges and demands in forming a technology basedcompany.
* Outlines how to develop and grow an engineering solution whichhas market potential and covers key business aspects of giving theperfect pitch, sales and marketing, protection of ideas andfinance, to offer a complete and practical guide to commercializingideas.
* Provides vital insight into the design and innovation processeswithin engineering and the challenges and pitfalls in translatinggood ideas into great products.
* Features contributions from leading experts in marketing,finance, company formation, sales and intellectual protection whichprovides details of the challenges faced by innovators whencommercializing ideas.
* Includes Ccase studies from engineering students who giveinsights into how they have successfully developed their own ideasinto companies.