Titel: Fundamentals of Mobile Marketing
Autoren/Herausgeber: Shintaro Okazaki
Ausgabe: 1. Neuausgabe
Format: 22,5 x 15 cm
Gewicht: 300 g
Shintaro Okazaki received his PhD from the Universidad Autónoma de Madrid (Spain) where he is Associate Professor of Marketing in the College of Economics and Business Administration. His work has appeared in numerous journals and he serves on the editorial boards of the Journal of Advertising (as Associate Editor), International Journal of Advertising, Journal of Public Policy & Marketing (as Associate Editor), Journal of Interactive Advertising, Electronic Markets, and Internet Research, among others. The Mobile Marketing Association named him Best Academic of the Year 2008.