Titel: Gen BuY
Autoren/Herausgeber: Kit Yarrow, Jayne O'Donnell
Ausgabe: 1. Auflage
Kit Yarrow, Ph.d., is an award-winning consumer research scholarand a professor of both marketing and psychology at Golden GateUniversity, where she chairs the Psychology Department. She speaksand consults regularly in the U.S. and in Europe, applyingpsychology to shopping, business, and society.
Jayne O'Donnell is a retail and automotive reporter for USAToday, where she has worked since 1993 and won several journalismand public service awards. A former columnist for Woman's Day,Jayne has written for publications including Good Housekeeping,Cosmo Girl!, and Parents.