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Get Lucky

How to Put Planned Serendipity to Work for You and Your Business

Wiley, J,
E-Book ( PDF mit Adobe DRM )
In Ihrem Land nicht verfügbar


A guide to getting luck on your side
As the pace of change accelerates and the volume of informationexplodes, we're under great pressure to connect just in time withthe people and ideas we need to thrive. But we can no longer planour way to success--there will always be factors beyond ourcontrol. This uncertainty, however, cultivates one of today's keydrivers of success: serendipity. More than blind luck, serendipitycan produce quantifiable results: breakthrough ideas, relationshipsthat matter, effortless cooperation, synchronized market timing,and more. Get Lucky shows businesses how to succeed byfostering the conditions for serendipity to occur early andoften.
* Distills planned serendipity into eight key elements:preparedness, motion, activation, attraction, connection,commitment, porosity, and divergence
* Features stories of serendipity in action at well-knowncompanies including Avon, Target, Steelcase, Google, Facebook,Walmart, and more
* Written by serial entrepreneurs and cofounders of GetSatisfaction, a breakout platform for online customer servicecommunities with over 100,000 clients
Planned serendipity is not an abstract, magical notion, but apractical skill. Get Lucky is the indispensable resource foranyone who wants to learn this skill and to make serendipity workfor them.


Titel: Get Lucky
Autoren/Herausgeber: Thor Muller, Lane Becker
Ausgabe: 1. Auflage

ISBN/EAN: 9781118276945

Seitenzahl: 288
Produktform: E-Book
Sprache: Englisch

Thor Muller is the cofounder andformer chief technologyofficer of GetSatisfaction, a groundbreaking online customercommunity platform used by over 65,000 companies. A five-timeserial entrepreneur, Thor also started one of the world's first Webdesign agencies in 1995, later acquired by Frog Design.
Lane Becker has been working onthe Web since it began,from settingup web sites at his university in 1994 to cofoundingAdaptive Path, the world'sfirst user experience design firm, andGetSatisfaction. Lane is also an advisor to Freestyle.vc, anearly-stage Internet venture capital fund.

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