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Global Communication

Theories, Stakeholders and Trends

Wiley, J,
E-Book ( EPUB mit Adobe DRM )
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Global Communication is the most definitive text onmulti-national communication and media conglomerates, exploring howglobal media influences both audiences and policy makers around theworld. This new edition is comprehensively updated to reflect themany fast moving developments associated with this dynamicfield.
* A new edition of the most definitive text on multi-nationalcommunication and media conglomerates, each chapter updated withextensive new details
* Covers the expanding area of global communication and describesmajor multimedia conglomerates, particularly in the USA, includingthe purchase of NBC-Universal by Comcast and Disney's expansion inChina
* Includes new information on the phone hacking scandal by NewsCorporation's employees in the UK
* Explains the significant changes in the communication industryboth in the US and elsewhere
* Chronicles the continuing story of the development of ArabMedia with new coverage on the Arab Spring
* Offers an updated companion website with instructor'smanual, test banks and student activities, available uponpublication at


Titel: Global Communication
Autoren/Herausgeber: Thomas L. McPhail
Ausgabe: 4. Auflage

ISBN/EAN: 9781118621998

Seitenzahl: 336
Produktform: E-Book
Sprache: Englisch

Thomas L. McPhail is an international media critic and the Chair of Theatre, Dance, and Media Studies and Fellow in the Center for International Studies at the University of Missouri-St. Louis. He began his career with the eminent media scholar Marshall McLuhan. McPhail is author of Development Communication (Wiley-Blackwell, 2009) and has served for over a decade on the Canadian National Commission for UNESCO. - Newsletter
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