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Handbook of Strategic e-Business Management

Springer Berlin,
Buch
245,03 € Lieferbar in 2-3 Tagen
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Addressing strategic, operational and cutting-edge topics, this book offers a comprehensive and authoritative resource on the main e-business-related strategic management issues for companies. It also explores emerging issues, trends and opportunities.

Details
Schlagworte
Hauptbeschreibung

Titel: Handbook of Strategic e-Business Management
Autoren/Herausgeber: Francisco J. Martínez-López (Hrsg.)
Aus der Reihe: Progress in IS
Ausgabe: Softcover reprint of the original 1st ed. 2014

ISBN/EAN: 9783662524794

Seitenzahl: 1.011
Format: 23,5 x 15,5 cm
Produktform: Taschenbuch/Softcover
Gewicht: 1,535 g
Sprache: Englisch

This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications. The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.

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