In 2010 the Global Status Report on Noncommunicable Diseases (NCDs) published by World Health Organisation declared that of the 57 million deaths that occurred globally in 2008, almost two thirds were due to NCDs, comprising mainly cardiovascular diseases, cancers, diabetes and chronic lung diseases which are caused by four behavioral risk factors that are pervasive aspects of economic transition, rapid urbanization and 21st-century lifestyles: tobacco use, unhealthy diet, insufficient physical activity and the harmful use of alcohol” (WHO, 2010:vii).
Under these conditions medical costs grow inversely to the state of health. As diseases’ opposition wellness embodies the solving concept of the current issues of health deterioration. However, while the field of sickness was systemised and structured throughout the history the field of health preservation and retention was the subject of personal responsibility. The approach towards wellness and spa subject is challenging in terms of information overload. However, the scope of health tourism that is the main subject of interest within the present work is even more obscure due to its multi-aspect and multilevel structure.
The whole work presents the following practical values:
• Overview of the ongoing situation within spa/wellness industry
• Overview of matching the demand of customers by the supply of spas
• Systemising wellness/treatment attractiveness of countries to health tourists
Formulated values are the need for secure freedom for entrepreneurs and customers in terms of investments or personal health care. The present work is an essence of different visions unified in one point – contemporary health tourism that is aimed to be structured.