Erweiterte
Suche ›

Innovation and new product development

Launch strategy and market plan for the new product "Click and Drain"

GRIN Verlag,
E-Book ( PDF ohne Kopierschutz )
In Ihrem Land nicht verfügbar

Kurzbeschreibung

Seminar paper from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Otago (Marketing Department), course: Marketing 306, 5 entries in the bibliography, language: English, abstract: Excerpt:
The following report details a proposal for a.

Details
Schlagworte
Hauptbeschreibung

Titel: Innovation and new product development
Autoren/Herausgeber: Jörg-Stefan Schöttler
Ausgabe: 1., Auflage

ISBN/EAN: 9783638248761

Seitenzahl: 43
Produktform: E-Book
Sprache: Englisch

Seminar paper from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Otago (Marketing Department), course: Marketing 306, 5 entries in the bibliography, language: English, abstract: Excerpt:
The following report details a proposal for a revolutionary new Breville product: a Click and Drain convenience pot. This report details the development of this innovative product from the initial Concept Development right through to a Financial Analysis and a Market Launch Strategy.
Breville’s new Click and Drain convenience pot is an ergonomically designed product to make draining boiling water from pots both safer and easier. This is achieved by clicking off one of the two ergonomically designed handles to expose water-draining holes. The Click and Drain is crafted in brushed stainless steel, and is made with a Quantanium™ non-scratch, non-stick interior. The glass Cook and Look™ lid of the new Click and Drain pot can be locked on for further convenience and safety.

buchhandel.de - Newsletter
Möchten Sie sich für den Newsletter anmelden?


Bitte geben Sie eine gültige E-Mail-Adresse ein.
Lieber nicht