Luv is an innocent child from a lower middle class Indian family. As he grows older, his feelings shuttle between love and lust. Unaware about the problems, that their son is passing through, his parents continue exerting pressure on him to excel in academics. Incognisant of the cons of love, he falls in love with a girl in his initial school days inviting problems. His mind and heart are in constant battle. The heroine does not understand his feelings and falls in love with someone else. Coherent pressure of studies continues from his parents. He introspects if he should succumb or commit suicide. Will that girl realize his love before it is too late? Will he value relationships or career more? Will his parents guide him as a friend? Will the love of Luv, find its way?The story makes you think about your past and its own craziness. It's a story not just for youths, but also for Indian parents.