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Marketing Automation For Dummies

Wiley, J,
E-Book ( EPUB mit Adobe DRM )
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Multiply the effectiveness of your campaigns with marketingautomation
Marketing automation technology has been shown to dramaticallyincrease lead conversions and average deal sizes as well asimproving forecasting and customer segmentation. A subset of CRM,it focuses on defining, scheduling, segmenting, and trackingmarketing campaigns. This friendly book demystifies marketingautomation in straightforward terms, helping you leverage the toolsand handle the processes that will enable a seamless integrationwith your CRM program. Learn to establish a buyer profile, assessyour needs, select tools, create a lead scoring model, and muchmore.
* Marketing automation is a next-generation, CRM-related tool forincreasing lead conversions and improving forecasting and customersegmentation
* This book provides an easy-to-understand introduction to thetools and technology, helping you evaluate your current processes,choose the appropriate tools, and follow best practices in makingthe most of them
* Written by Mathew Sweezey, Marketing Automation Evangelist atPardot (ExactTarget), a leading provider of marketing automationsolutions
* Covers working with the marketing lifecycle, evaluating yourassets, integrating marketing automation with CRM and with otherprocesses, nurturing your leads, and using marketing automation toreach buyers via e-mail, social media, and more
Marketing Automation For Dummies is the ideal guide toget you up and running with marketing automation, putting yourbusiness on the cutting edge and enhancing yourcompetitiveness.


Titel: Marketing Automation For Dummies
Autoren/Herausgeber: Mathew Sweezey
Ausgabe: 1. Auflage

ISBN/EAN: 9781118772270

Seitenzahl: 312
Produktform: E-Book
Sprache: Englisch

Mathew Sweezey has quickly built a reputation as one ofthe leading minds in marketing automation. He has spoken on thetopic of marketing automation around the world and also writes on the topic. Mathew is the Marketing AutomationEvangelist for Salesforce. - Newsletter
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