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Marketing Horizons: A 1980's Perspective

Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference

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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.This volume includes the full proceedings from the 1980 Academy of Marketing Science (AMS) Annual Conference held in Dallas, Texas, entitled Marketing Horizons: A 1980's Perspective.


Titel: Marketing Horizons: A 1980's Perspective
Autoren/Herausgeber: Venkatakrishna V. Bellur (Hrsg.)
Weitere Mitwirkende: James W. Camerius, Brian G. Gnauck
Aus der Reihe: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Ausgabe: Softcover reprint of the original 1st ed. 2015

ISBN/EAN: 9783319385532
Originaltitel: Developments in Marketing Science, Volume III 1980: Proceedings of the Fourth Annual Conference of the Academy of Marketing Science
Originalsprache: Englisch

Seitenzahl: 368
Format: 27,9 x 21 cm
Produktform: Taschenbuch/Softcover
Gewicht: 953 g
Sprache: Englisch

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