Why Do People Buy, Anyway?
Every businessperson, sales professional, advertising copywritershould be endlessly exploring this question. Sadly, few do.Instead, most stay stubbornly focused on the question of: how canwe make them buy our 'thing'? And, sadly, most training remainsfocused on selling. We are all better served pondering thepsychology of the buyer ratherthan the techniques and tactics ofselling. That's what Robert Imbriale has done in MotivationalMarketing. This book is a valuable exercise in being about thecustomer."
--From the Foreword by bestselling author Dan S. Kennedy