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New Product Development For Dummies

Wiley, J,
E-Book ( EPUB mit Adobe DRM )
In Ihrem Land nicht verfügbar


The global consumer product market is exploding. In 2006 alone,150,000 new products were brought to market. Now for the bad news:of those, fewer than 5% were hits, and fewer than 15% will evenexist five years from now.
Written for small business owners and entrepreneurs looking foran inside track on new product development, New ProductDevelopment for Dummies offers you a unique opportunity tolearn from two consummate insiders the secrets of successfullydeveloping, marketing and making a bundle from a new product orservice. You learn proven techniques for sizing up market potentialand divining customer needs. You get tested-in-the-trenchesstrategies for launching a new product or service. And you get afrank, in-depth appraisal of the most challenging issues facing newproduct developers today, including the need to collaborate withglobal partners, optimizing technology development for a21st century marketplace, getting start-up capital in anincreasingly competitive environment, and much more. Key topicscovered include:
* Developing a winning NPD strategy
* Generating bold new ideas for products and services
* Understanding what your customers really want
* Keeping projects on track, on budget, and on-time
* Building effective cross-functional teams
* Planning and executing a blockbuster launch
* Collaborating with global partners
* Maximizing your chances for success
No matter what size or type of business you're in, thisbook provides you with an unbeatable competitive advantage in thebooming global marketplace for new products and services.


Titel: New Product Development For Dummies
Autoren/Herausgeber: Robin Karol, Beebe Nelson
Weitere Mitwirkende: Geoffrey Nicholson
Ausgabe: 1. Auflage

ISBN/EAN: 9781118051283

Seitenzahl: 388
Produktform: E-Book
Sprache: Englisch

Robin Karol is CEO of the Product Development and ManagementAssociation (PDMA), a professional society that creates andnurtures a global community in which people and businesses learn togrow and prosper through innovation and the introduction of newproducts. Robin is an adjunct full professor at the University ofDelaware Lerner School of Business Administration, where sheteaches courses on the Management of Creativity and Innovation.Robin worked at DuPont for 23 years in various aspects ofinnovation and new product development, achieving the role ofDirector of Innovation Processes. A certified new productdevelopment professional (NPDP), she received her PhD inBiochemistry from the State University of New York at Buffalo. Shehas numerous publications and has presented at many conferences andworkshops. The Industrial Research Institute (IRI) presented Robinwith its Maurice Holland Award for the best paper in its journalResearch-Technology Management in 2003.
Beebe Nelson is Co-Director of the InternationalAssociation for Product Development (IAPD), a consortium of leadingproduct developers who come together to improve their ability toexecute new product development. She has organized, chaired,presented at, and facilitated conferences and workshops in productdevelopment, and has contributed chapters and articles in a numberof venues. From 1998 to 2003, she was Book Review Editor of theJournal of Product Innovation Management, a publication ofthe PDMA. Beebe is a certified new product development professional(NPDP) and holds a doctorate in philosophy from the HarvardGraduate School of Education. Beebe has taught Philosophy at theUniversity of Massachusetts at Boston and most recently in theCollege of Management at UMass-Lowell. She chairs the AdvisoryCouncil of Partners in Ending Hunger, a not-for-profit organizationlocated in Maine.

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