The first behind-the-scenes look at the stunning success ofAmerica's hippest discount retailer
Founded in 1962 by Minnesota-based department store Dayton's,Target has grown to become America's second most profitableretailer behind Wal-Mart. On Target is the first in-depth look atthe business leaders and strategies that made Target such a runawaysuccess. The company's easily recognizable red-and-white logo,youthful television advertisements, and upscale partnerships-withdesigners like Michael Graves, Mossimo, and Todd Oldham-have notonly removed the stigma traditionally attached to discount storeshopping, but actually made it hip to be frugal. In the process,the company has cemented its place as the favorite discountretailer of middle- and upper-income families across the country.In On Target, award-winning business journalist Laura Rowleyexamines the methods and the success of the company from its shrewdmerchandising strategy to its clever marketing campaigns, ingeniousbranding effort, and extensive philanthropy. An excellenteducation in how to beat the competition even in a crowded and weakretail market, Target's story details the history and incrediblesuccess of a unique company and an enticing, unmistakable brand.Both insightful and entertaining, On Target offers importantbusiness lessons for executives and managers in need of abull's-eye.
Laura Rowley (Maplewood, NJ) is an award-winning television,radio, and print journalist specializing in business reporting. Sheis the personal finance and career columnist for Self magazine andhas also been published in The New York Times, Parents, andNewsweek. As a reporter and producer for CNN in New York, shereported on air for Your Money and Business Unusual, and producedlive programs for CNNfn. She has also appeared on Good MorningAmerica, Oxygen Media, and CNBC.