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Power Up Your Profits

31 Days to Better Selling

Wiley, J,
E-Book ( PDF mit Adobe DRM )
In Ihrem Land nicht verfügbar


Expert guidance for CPAs who want to become marketing savvy,improve profits, and gain satisfaction
This updated Second Edition demonstrates how combining the power oftrust with the power of persuasion can help CPAs sell theirservices more effectively. Each chapter develops a key concept ofmarketing or selling that's easy to follow and shows how to applythe concepts to any CPA practice. Through a step-by-step approachto developing and mastering a stronger marketing and salespresence, this book focuses on how to dramatically enhance thereader's growth potential. It presents real-world examples from topCPA rainmakers and other marketing and management gurus, includingTom Peters. This updated second edition offers interviews coveringSarbanes-Oxley and the new accounting rules.
Troy Waugh, CPA (Nashville, TN), is founder, President, and CEO ofThe Rainmaker Academy, a comprehensive three-year leadership,client service, and practice development training program for CPAs.


Titel: Power Up Your Profits
Autoren/Herausgeber: Troy Waugh
Ausgabe: 2. Auflage

ISBN/EAN: 9780471703587

Seitenzahl: 304
Produktform: E-Book
Sprache: Englisch

Troy Waugh, CPA, is author of numerous articles published in Accounting Today, the Practical Accountant, and many newsletters. One of the most sought-after speakers on sales and marketing professional services in the country, he is a leading marketing and sales consultant to the accounting industry. Waugh's experienced team of consultants has helped firms add more than $500 million in new business through its consulting, training, and alliance services. Waugh is the founder of The Rainmaker Academy, the leading sales and marketing training course in the United States and Western Europe. Its graduates have attracted more than $300 million to their firms as a result of this program.

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