Expert guidance for CPAs who want to become marketing savvy,improve profits, and gain satisfaction
This updated Second Edition demonstrates how combining the power oftrust with the power of persuasion can help CPAs sell theirservices more effectively. Each chapter develops a key concept ofmarketing or selling that's easy to follow and shows how to applythe concepts to any CPA practice. Through a step-by-step approachto developing and mastering a stronger marketing and salespresence, this book focuses on how to dramatically enhance thereader's growth potential. It presents real-world examples from topCPA rainmakers and other marketing and management gurus, includingTom Peters. This updated second edition offers interviews coveringSarbanes-Oxley and the new accounting rules.
Troy Waugh, CPA (Nashville, TN), is founder, President, and CEO ofThe Rainmaker Academy, a comprehensive three-year leadership,client service, and practice development training program for CPAs.