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Proceedings of the 1995 World Marketing Congress

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Kurzbeschreibung

This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Details
Schlagworte

Titel: Proceedings of the 1995 World Marketing Congress
Autoren/Herausgeber: K. Grant, I. Walker (Hrsg.)
Aus der Reihe: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Ausgabe: 2015

ISBN/EAN: 9783319173108
Originaltitel: World Marketing Congress, Volume VII-III
Originalsprache: Englisch

Seitenzahl: 554
Format: 27,9 x 21 cm
Produktform: Hardcover/Gebunden
Gewicht: 1,616 g
Sprache: Englisch

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