In today’s world economy, the trade barriers are lifting almost everywhere. Manufacturers in Western Europe and the United States are attracted by the opportunities in low-cost countries like China, Mexico and India. But the cost position of a production system is only one of several possible strategic advantages like technology, flexibility, quality or timing a company must choose to pursue in order to compete in a global market.
Christian Ramsauer has developed a guide to modern production strategy for students, production managers and CEOs. Understanding the reasons for globalization not only explains the opportunities but also helps evaluate the risks of moving production facilities to other countries. His approach can help companies identify the performance required to create competitive advantages through production.
The author developed his production strategy concept while conducting research at the Harvard Business School, working as a CEO and serving international companies as a management consultant at McKinsey & Company.