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Public Relations in Asia Pacific

Communicating Effectively Across Cultures

Wiley, J,
E-Book ( EPUB mit Adobe DRM )
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Public Relations in Asia Pacific reflects the growingprofessionalism in the practice of public relations in theworld's fastest expanding economy. It is a carefully drawnroad map, both strategically and tactically, for all manner ofentities, for profit and not-for-profit on how to establish andmaintain effective relationships with their numerous stakeholders.Particularly insightful are the many examples of public relationsin action within the Asia Pacific region. It's a"must" read for those interested in public relationscareers and those new to the profession; and it's afirst-rate refresher for the established professional.
--Harold Burson, Founding Chairman, Burson-MarstellerWorldwide
Mary Devereux and Anne Peirson-Smith have combined theirconsiderable talents and experience to produce a bible of howpublic relations is--and should be--practiced in the AsiaPacific. One of its many virtues is that it debunks the myth thatPR is just one long lunch hosted by caricature Svengalis and SpinDoctors. Rather, it sets the profession in a cultural context thatwill be valuable to those starting at PR 101, professionals andcorporate executives who want to know how truth can be well told(with all due credit to McCann Erickson).
--Kerry McGlynn, Special Adviser, CorporateCommunication Department, Cathay Pacific Airways
As greater social pluralism, stakeholder influence and internetdriven consumer sophistication and empowerment grow relentlesslyacross nearly all Asian societies, Public Relations in AsiaPacific is a timely guide to the critical role of good publicrelations. Clear, helpful and with a wealth of good examples of howbest practice PR in action can make real and tangible contributionsto governments, businesses, NGOs as well as to ordinary people,this is essential reading for anyone concerned with how tocommunicate well in the world's fastest growing economicregion.
--Tim Sutton, Chairman Asia Pacific, WeberShandwick
In an increasingly globalized world, public relations practicesand strategies become critical for organizations to communicateeffectively to their diverse audiences worldwide. This book istherefore an extremely timely and relevant contribution to PRstudents and practitioners in the Asia-Pacific region as itprovides not only a comprehensive overview of the essentialconcepts and skills of public relations but also specific casestudies which illustrate tactical uses of public relations across awide range of issues and countries. In my opinion, this book fillsa major gap in the understanding of public relations concepts andpractices and will constitute a fundamental resource for all thosewho aspire to excel within the field.
--Dr. Indrajit Banerjee, Secretary-General, Asian MediaInformation and Communication Centre (AMIC)


Titel: Public Relations in Asia Pacific
Autoren/Herausgeber: Mary M. Devereux, Anne Peirson-Smith
Ausgabe: 1. Auflage

ISBN/EAN: 9781118179369

Seitenzahl: 240
Produktform: E-Book
Sprache: Englisch

Mary Devereux is one of Asia Pacific's most acclaimedpublic relations professionals. She has worked with publicrelations consultancies for 22 years, 18 of these in Asia Pacific,and is now International Vice President, overseeing marketing andcommunications, for New York Life International in Asia. During hercareer Mary has held senior roles with international consultancy,Burson-Marsteller, where she was most recently Managing DirectorAsia Pacific, and with Ogilvy Public Relations Worldwide in HongKong and Korea. While a consultant she worked for global householdnames across all fields of public relations, including corporate,marketing, financial, healthcare, and technology communications.She is also an expert in crisis communications and has providedconsultancy on some of Asia's most prominent corporate crisesin recent years. Mary holds a Masters in Public Relations from theUniversity of Stirling, UK, and is the author of the Asian PRHandbook.
Anne Peirson-Smith is a rare blend of academic andprofessional. She began her career in public affairs with theSaatchi group and Burson-Marsteller before moving into academia.She obtained qualifications from the University of St. Andrews, andthe University of Sheffield where she completed her Ph.D. on thesubject of issues communication and lobbying in 1996. Throughoutthe past 19 years of living in Hong Kong, she has been involved inuniversity level teaching and applied research on public relations,advertising and persuasive communication, in addition to engagingongoing professional consultancy work in public relations andcorporate training for a range of Asian and international clients.She is currently Assistant Professor in the Department of Englishat City University of Hong Kong. - Newsletter
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