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Qualitative Research Methods

Collecting Evidence, Crafting Analysis, Communicating Impact

Wiley, J,
E-Book ( EPUB mit Adobe DRM )
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Qualitative Research Methods is a comprehensive,all-inclusive resource for the theory and practice ofqualitative/ethnographic research methodology.
* Serves as a "how-to" guide forqualitative/ethnographic research, detailing how to design aproject, conduct interviews and focus groups, interpret and analyzedata, and represent it in a compelling manner
* Demonstrates how qualitative data can be systematicallyutilized to address pressing personal, organizational, and socialproblems
* Written in an engaging style, with in-depth examples from theauthor's own practice
* Comprehensive companion website includes sample syllabi, lessonplans, a list of helpful website links, test bank and exam reviewmaterials, and exercises and worksheets, available upon publicationat


Titel: Qualitative Research Methods
Autoren/Herausgeber: Sarah J. Tracy
Ausgabe: 1. Auflage

ISBN/EAN: 9781118378588

Seitenzahl: 368
Produktform: E-Book
Sprache: Englisch

Sarah J. Tracy is Associate Professor of Human Communication at Arizona State University-Tempe. She has contributed more than 50 essays to such publications as Qualitative Inquiry, Communication Monographs, Management Communication Quarterly, and others. Dr. Tracy's research has garnered international acclaim and she regularly serves as qualitative methodology expert for granted research. - Newsletter
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