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Scenario Planning

A Field Guide to the Future

Wiley, J,
E-Book ( PDF mit Adobe DRM )
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Is your business ready for the future?
Scenario planning is a fascinating, yet stillunderutilized, business tool that can be of immense value to acompany's strategic planning process. It allows companies tovisualize the impact that a portfolio of possible futures couldhave on their competitiveness. It helps decision-makers seeopportunities and threats that could emerge beyond their normalplanning horizon. Scenario Planning serves as a guide totaking a long-term look at your business, your industry, and theworld, posing thoughtful questions about the possible consequencesof some current (and possible future) trends. This book will helpyou:
* Outline (and help you prepare for) anytrends that could play out in the future that could change thepolitical, social, and economic landscapes and significantly impactyour business
* Explore the impact of technologicaladvances and the emergence of new competitors to yourbusiness
* Examine challenges that are only dimlyrecognizable as potential problems today
This visual book will help you answer this question: Is myorganization ready for every possibility?


Titel: Scenario Planning
Autoren/Herausgeber: Woody Wade
Ausgabe: 1. Auflage

ISBN/EAN: 9781118226926

Seitenzahl: 204
Produktform: E-Book
Sprache: Englisch

WOODY WADE heads Wade & Co., a management consultancyfocused on business foresight, and frequently speaks on the topicof future trends. With an MBA from Harvard Business School, he hasmore than thirty years of business experience, specifically ininternational marketing and strategy development. He has worked fortwo Swiss private banks; served as a member of the executive boardof the Geneva-based World Economic Forum; and was the marketingdirector of the world-renowned Ecole Hôtelière deLausanne.

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