"The average life expectancy at "birth" of a firm is roughly 15years, and only one out of twenty lives longer than fifty years.
Firms are born, they grow, then they struggle to keep up withchanging markets. Slow adapters often become big losers, fall bythe wayside, and die. Serial Innovators studies the factorsaffecting the aging of firms, particularly those that slow downtheir ability to adapt to changes in the marketplace. The bookreviews recent findings in relevant academicfields--behavioral economics, psychology, neuroscience,organizational science, network theory, anthropology, sociology,and strategy--to understand how firms, as they grow, developrigidities that prevent change.
It develops a model of organization that is adaptive,innovative, and can create significant value for its stakeholdersfor long periods of time".