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Shift and Reset

Strategies for Addressing Serious Issues in a Connected Society

Wiley, J,
E-Book ( EPUB mit Adobe DRM )
In Ihrem Land nicht verfügbar


Essential strategies the nonprofit community can use to takeadvantage of rapidly changing technologies and new communicationmethods in our ultra-connected society
In these challenging economic times, it is more important thanever for nonprofits to focus on shaping policy, building capacity,developing talent, improving their marketing and promotion,fundraising, and developing partnerships/collaboration fororganizational success. Shift & Reset: Strategies forSupporting Causes in a Connected Society teaches thenonprofit/social change/philanthropy/cause community how to takeadvantage of rapidly changing technologies and new communicationecosystem that exist in our connected society.
* Addresses the most critical challenges facing thenonprofit/social change/philanthropy/cause community Re-envisionshow we support causes and address serious issues in our connectedsociety
* Outlines how organizations must operate--and what happenswhen they don't re-think their work
* Features interviews with over twenty-five leadingthinkers/authors/organizational leaders
Innovative and right on time, Shift & Reset equipsnonprofit professionals with a set of three core principles, afive-step checklist of immediate action items, as well as a list often "must-read" items.


Titel: Shift and Reset
Autoren/Herausgeber: Brian Reich
Weitere Mitwirkende: Jean Case
Ausgabe: 1. Auflage

ISBN/EAN: 9781118107829

Seitenzahl: 368
Produktform: E-Book
Sprache: Englisch

BRIAN REICH is Senior Vice President-Global Editor for Edelman Digital, where he provides editorial vision and strategy for the company's digital practice around the world. He is well known for his expertise in new media, Web 2.0, social networks, mobile, community, ecommerce, brand marketing, cause branding, and more. Reich is the author of Media Rules!: Mastering Today's Technology to Connect With and Keep Your Audience (Wiley). He blogs at www.shiftandreset.com and contributes as a Fast Company expert; hosts a regular podcast discussion about the impact of media and technology on society; and teaches consumer behavior and marketing strategy in the Graduate School of Communications at Columbia University.

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