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Simply Seven

Seven Ways to Create a Sustainable Internet Business

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Published as part of Palgrave Macmillan's IE Business Publishing Series, Simply Seven is a practical guide to Internet business for students, entrepreneurs and executives. The book presents a practical blueprint created to get entrepreneurs and executives started on finding the right Internet business model for their web site.

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Titel: Simply Seven
Autoren/Herausgeber: E. Schlie, J. Rheinboldt, N. Waesche
Aus der Reihe: IE Business Publishing
Ausgabe: 1st ed. 2011

ISBN/EAN: 9781349338948

Seitenzahl: 196
Format: 23,5 x 15,5 cm
Produktform: Taschenbuch/Softcover
Gewicht: 332 g
Sprache: Englisch

Erik Schlie is Associate Dean and Professor ofMarketing and General Management at IE BusinessSchool in Madrid, one of the world's leadingbusiness schools. As a strong believer in the powerof deep learning, Erik broadens the minds of MBAstudents and executives alike and pushes thembeyond their perceived limits. Previously, Erikhelped create a new international business school inBerlin, where he was the first member of thefounding faculty. He formerly quit a managementconsulting career to pursue his PhD at Cambridge,started researching the Internet, and later fullyembraced the world of learning. Erik's Twitterhandle is: @erik_schlie. Jörg Rheinboldt is a serial entrepreneur. Whilestudying management in Cologne, he co-foundedthe Internet consulting company denkwerk andlater alando.de, a marketplace which was acquiredby eBay. After the acquisition, Jörg served asManaging Director of eBay in Germany for fiveyears. Today, Jörg focuses on early stageinvestments in groundbreaking Internet, telecomand media businesses as Founding Partner of M10.Jörg is a Founding Donor of Betterplace.org, aplatform for social projects. In addition, he is anadvisor to companies and governmental institutionsand teaches strategy at the Humboldt ViadrinaSchool of Governance. Jörg can be found under@joerg on Twitter. Niko Marcel Waesche is a consultant, investor anda 15-year Internet veteran. With Cafelido Capitaland Consulting, Niko works with enterprise clientsto think through and define their business models.He is the Founder and Managing Partner of GMPVC,a media-for-equity fund, which helps entrepreneursfinance breakthrough advertising campaigns.Previously, Niko helped establish one of the first USventure capital funds in Central Europe, GRPPartners, and worked later as an executive for IBM.Niko is the author of a previous book, InternetEntrepreneurship in Europe, and was a columnist forthe Financial Times Deutschland. Follow Niko'sTweets on @cafelido.

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