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Social Media Metrics Secrets

Wiley, J,
E-Book ( EPUB mit Adobe DRM )
In Ihrem Land nicht verfügbar

Kurzbeschreibung

Invaluable advice on analyzing and measuring the effects ofsocial media
Do you wish you could sit down with an expert to figure outwhether or not your social media initiatives are working? WithSocial Media Metrics Secrets, you can! Expert John Lovett taps intohis years of training and experience to reveal tips, tricks, andadvice on how to analyze and measure the effects of social mediaand gauge the success of your initiatives. He uses mini casestudies to demonstrate how to manage social operations with processand technology by applying key performance indicators, andassessing the business value of social media.
* Highlights how social media can impact all aspects of yourbusiness and transform the way you quantify successful interactionswith customers
* Shares innovative techniques for managing the massive volume ofsocial analytics data by putting data to work in ways thatcontribute to your organizational goals
* Details techniques for adopting a Social Analytics Frameworkfor understanding evolving consumer behavior necessary to competein a socially networked future
Written in a conversational tone, Social Media MetricsSecrets goes behind the scenes to present you with unbeatableadvice and unparalleled insight into social media metrics.

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Autor

Titel: Social Media Metrics Secrets
Autoren/Herausgeber: John Lovett
Aus der Reihe: Secrets
Ausgabe: 1. Auflage

ISBN/EAN: 9781118149027

Seitenzahl: 384
Produktform: E-Book
Sprache: Englisch

John Lovett is a veteran industry analyst and expert consultant who has spent the past decade helping organizations to understand and measure their digital marketing activities. As a Senior Partner at Web Analytics Demystified, Lovett regularly consults with leading vendors and enterprises to offer strategic guidance for building innovative digital measurement programs. His deep industry knowledge and thought leadership help businesses transcend mediocrity using analytics. Lovett is the co-founder of the Analysis Exchange and sits on the Board of Directors for the Web Analytics Association.

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