Provides the knowledge and tools needed for the future ofsurvey research
The survey research discipline faces unprecedented challenges,such as falling response rates, inadequate sampling frames, andantiquated approaches and tools. Addressing this changinglandscape, Social Media, Sociality, and SurveyResearch introduces readers to a multitude of newtechniques in data collection in one of the fastest developingareas of survey research.
The book is organized around the central idea of a "socialityhierarchy" in social media interactions, comprised of three levels:broadcast, conversational, and community based. SocialMedia, Sociality, and Survey Research offers balancedcoverage of the theory and practice of traditional survey research,while providing a conceptual framework for the opportunities socialmedia platforms allow. Demonstrating varying perspectives andapproaches to working with social media, the book features:
* New ways to approach data collection using platforms such asFacebook and Twitter
* Alternate methods for reaching out to interview subjects
* Design features that encourage participation with engaging,interactive surveys
Social Media, Sociality, and Survey Research is animportant resource for survey researchers, market researchers, andpractitioners who collect and analyze data in order to identifytrends and draw reliable conclusions in the areas of business,sociology, psychology, and population studies. The book is also auseful text for upper-undergraduate and graduate-level courses onsurvey methodology and market research.