Former bouncer Barker Dodds wants nothing more than to flee his violent past in his native Plymouth for an uncertain new existence as a barber in London's colorful EastEnd.Waif-like Glade Spencer drifts through life as a waitress at a fashionable Soho restaurant, a devoted daughter to her estranged, caravan-dwelling father, and a long-distance girlfriend to an unpredictable American lawyer. And ambitioussoft drink branch managerJimmy Lyle is eager to please his new American boss with a revolutionary marketing strategy for Soft!, one that promises to make the new orange-colored beverage a soda sensation for the twenty-first century.It is under that effervescent orange glow that these three disparate souls intersect, as each learns "e;there is nothing soft about the soft drink industry."e; When unsuspecting "e;Soft! ambassador"e; Glade begins to unravel from her subconscious obsession with a product she's never tried, Jimmy's top-secret campaign threatens to spill into the daily papers, and Barker once again finds himself employed as a thug-for-hire. At turns harrowing and darkly humorous, Soft! is a magnificently surreal story, one that New York Times critic Michiko Kakutani calls "e;Rupert Thomson's most powerful novel yet."e;From the Trade Paperback edition.