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How to get your business underway

Wiley, J,
E-Book ( PDF mit Adobe DRM )
In Ihrem Land nicht verfügbar


Start is a one-stop guide to getting your business of the ground.Written by someone who has actually been there and done it, it getsstraight to the heart of launching your business, with no-nonsenseideas to help you start out with confidence and a clear direction.Pick up some essential tips like:
* Start with the idea. What is it and how will it realise yourambitions?What is the long-term plan? If you don't know where youare going then you won't get there.
* Simplicity is the key. Don't overcomplicate things so that theidea is pecked to death by ducks. If you can write it on a postcardand explain it to your mum, then you can get started.
* Make clear plans. Draw up One-page business and personal plans towork out what you want in the simplest and clearest possibleway.
* Decide what you want. Flush out whether you are building to sell,or just want the business to fund your lifestyle, then take theleap of faith and get it underway. Work hard, but don't confusebeing busy with being effective.
* Learn from experience. Realise when you are gaining speed butlosing altitude, and have the courage to change things when theyaren't working well.
All vital stuff, packaged and presented in a way that will help youput it into practice right away. So what are you waiting for? It'stime to Start.


Titel: Start
Autoren/Herausgeber: Kevin Duncan
Ausgabe: 1. Auflage

ISBN/EAN: 9781906465094

Seitenzahl: 292
Produktform: E-Book
Sprache: Englisch

Kevin Duncan is a business adviser, marketing expert andauthor. He was educated at Oxford and has worked in communicationsfor 25 years, advising companies such as British Airways,Carlsberg-Tetley, Diageo, Heineken, Lloyds TSB, Marks &Spencer, Norwich Union, Reuters, Scottish Courage, Sony, andVirgin.
He has hands-on knowledge of how to run most types of business,and has worked with over 200 clients in almost every category(except Tobacco, which he won't work on). He has deployed 600m offunds on more than 200 brands, overseen over 1,000 projects, andwon 35 awards for creativity and effectiveness.
Kevin is the author of Running Your Own Business and GrowingYour Business and teaches at Canterbury University. For the lasteight years he has been an independent troubleshooter, working onhis own as Expert Advice, advising companies how to run theirbusinesses.

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