A chemical factory in the Swiss Alps? This company has had to reinvent iteself four times and three exceptional entrepreneur personalities have shaped EMS: the unyielding founder Werner Oswald, the down-to-earth renovator Christoph Blocher, and his daughter Magdalena Martullo, current and farsighted leader.
The well-known journalist Karl Lüönd tells the dramatic, nearly unbelievable story of this company in a thrilling way and without political blinders. For the first time, details of the entrepreneurial career and success of Christoph Blocher are revealed, as well as background information regarding the transfer of the company to the next generation of leaders. Insights into the special company culture, characterised by the consistent will to succeed, are also given.