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Tactical Transparency

How Leaders Can Leverage Social Media to Maximize Value and Build their Brand

Wiley, J,
E-Book ( PDF mit Adobe DRM )
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Kurzbeschreibung

While exposing the risks inherent in maintaining a nontransparentrelationship with customers, Tactical Transparency providesa methodology that will help your organization create its uniqueplan to bring greater authenticity to your company and your brands.Drawn largely from interviews with leaders in companies that haveachieved measurable success in this arena, authors Shel Holtz andJohn C. Havens provide step-by-step details on how executives andprofessional communicators can create a transparency strategy thatwill keep their organization competitive in the twenty-firstcentury. The authors show how organizations can evaluate theirreadiness for transparency, what they need to do to get ready, andhow to effectively communicate their transparency strategy to theircustomers and employees. They also identify aspects of blog/newmedia "netiquette" an important but often misunderstood part ofengaging in transparency.
Your purchase of Tactical Transparency Includes a OneYear Subscription to Fast Company ($10 value). View therefund/promotion details here.

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Titel: Tactical Transparency
Autoren/Herausgeber: Shel Holtz, John C. Havens
Weitere Mitwirkende: Lynne D. Johnson
Aus der Reihe: International Association of Business Communities
Ausgabe: 1. Auflage

ISBN/EAN: 9780470399378

Seitenzahl: 288
Produktform: E-Book
Sprache: Englisch

Shel Holtz, an accredited business communicator, is aprincipal of Holtz Communication + Technology. His clients haveincluded Intel, Sears, PepsiCo, Aetna, John Deere, General Mills,USAA, Applied Materials, Symantec, Raytheon, World Bank, Petrobras,Disney, FedEx, Freescale Semiconductor, and more. He is the authorof five communication-related books.
John C. Havens is vice president of business developmentfor BlogTalkRadio.com. His About.com Guide to Podcastingshow has featured interviews with hundreds of new media's leadingminds. Previously, he was a professional actor, appearing in suchfilms and TV shows as The Thomas Crown Affair, Law &Order, and Spin City.

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