Titel: The Adweek Copywriting Handbook
Autoren/Herausgeber: Joseph Sugarman
Ausgabe: 1. Auflage
Joseph Sugarman, author of the bestselling Success Forces, is known throughout the advertising world as a copywriting legend and role model. His ads have moved millions of customers to reach for their wallets, and his JS&A Catalog was once America's largest single direct mail catalog of space-age products. He has given copywriting seminars throughout the United States, Europe, Asia, and Australia.