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The Age of Responsibility

CSR 2.0 and the New DNA of Business

Wiley, J,
E-Book ( PDF mit Adobe DRM )
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Kurzbeschreibung

The new generation of CSR
In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model.
* Provides a 'second generation' approach to CSR that will breathe new life into the movement
* Can increase the effectiveness of CSR as a strategy to create positive change in society through business
* Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these

Details
Schlagworte
Autor

Titel: The Age of Responsibility
Autoren/Herausgeber: Wayne Visser
Weitere Mitwirkende: Jeffrey Hollender
Ausgabe: 2. Auflage

ISBN/EAN: 9781119970996

Seitenzahl: 408
Produktform: E-Book
Sprache: Englisch

Wayne Visser is Founder and Director of the think-tank CSRInternational and the author/editor of twelve books, including nineon the role of business in society. In addition, he is a SeniorAssociate at the University of Cambridge Programme forSustainability Leadership, Professor of Sustainability at MagnaCarta College, Oxford, and Adjunct Professor in CSR at the La TrobeGraduate School of Management in Australia.

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